Alure Conseils & Formations
is an innovative company dedicated to providing strategic and operational support to players in the pharmaceutical industry, based in Algeria. Our mission is clear: to boost the performance of healthcare companies through targeted medical-marketing communication solutions and high value-added professional training programs.
Alure was born out of the encounter between scientific expertise and the demands of pharmaceutical marketing. We draw on our proven experience in the sector, our in-depth understanding of regulatory and commercial issues, and our results-oriented approach. We act as a strategic partner, capable of translating complex objectives into concrete, effective and measurable actions.
Our services are structured around two complementary areas:
🔹 Consulting & Communication: development of medical-marketing strategies, creation of scientific communication media, project management, development of high-impact content and organization of professional events.
🔹 Training: design and delivery of customized training courses, skills development (medical visits, management, scientific communication…), support for field teams and soft skills reinforcement.
At Alure, we believe that sustainable success depends on excellence, ethics and proximity. Our ambition is to become a regional benchmark in the support of pharmaceutical companies.
Combining scientific excellence and marketing creativity
At ALURE Conseils & Formations, our mission is to combine the demands of scientific excellence with the creative power of marketing, in order to offer high value-added solutions perfectly adapted to the challenges of the pharmaceutical sector.
Each project is an opportunity for us to build concrete, measurable and lasting results, with quality, ethics and relevance at the heart of our approach.
01
Multi-channel campaigns
Maximize your impact with our multi-channel campaigns
Multi-channel campaigns make it possible to distribute a message across several media (email, social networks, SMS, online advertising, etc.) in a coordinated way. They offer greater visibility, boost customer engagement and improve conversion rates by adapting content to each channel and each audience.
02
Medical marketing content
Promote your healthcare products with powerful medical-marketing content
Medico-marketing content combines scientific rigor and marketing strategy to promote healthcare products and services. They are designed to inform, reassure and convince healthcare professionals and the general public alike, while complying with regulations. Formats: articles, brochures, videos, product sheets, digital content, etc.
03
Branding & storytelling
Bring your brand to life with branding and...
Branding and storytelling enable you to build a memorable brand by giving it a unique personality, values and voice. By telling a coherent, engaging story, you can emotionally touch your audience, strengthen brand loyalty and stand out from the crowd in a competitive environment.
04
Digital communication same thing
Deploy an effective digital communications strategy to boost...
Digital communication covers all actions carried out via digital channels (website, social networks, email, SEO, online advertising…). It enables you to create a direct, personalized relationship with your audience, optimize your online presence and precisely measure the impact of your campaigns.
05
Events
L’événementiel vise à organiser des moments forts (conférences,...
L’événementiel vise à organiser des moments forts (conférences, lancements, salons, ateliers…) pour promouvoir une marque, un produit ou un message. Il permet de créer du lien, d’impliquer votre audience et de générer un fort impact émotionnel. Chaque événement est conçu pour refléter votre identité et atteindre vos objectifs.
06
Skills development
soft skills & hard skills adapted to the...
The course develops soft skills (listening, ethics, adaptability) and hard skills (scientific knowledge, regulations, CRM) adapted to the healthcare sector. It reinforces communication, analysis and mastery of digital tools, essential for medical sales representatives, pharmaceutical sales representatives and executives in a constantly changing, highly regulated environment.
07
Dedicated training
for medical sales representatives, pharmaceutical sales representatives and...
A training course dedicated to medical sales reps, pharmaceutical sales reps and executives on sponsored publications enables them to master digital communication tools, understand ethical rules, analyze campaign performance and adapt messages to target audiences. It enhances sales efficiency and regulatory compliance.
08
CME training
sponsored for healthcare professionals
Sponsored publications for healthcare professionals aim to promote products, services or medical innovations. They can provide information on devices, medicines or training courses. Subject to strict regulations, they must remain ethical, transparent and based on reliable scientific data to preserve medical ethics.
Our Mission
Our values ALURE
Why choose us?
Alure Conseils at a glance
